Retailers are expected to scare up some wicked Halloween sales this year.
Spending on the holiday is expected to rise, as more people than ever celebrate the ghoul and goblin heavy ritual, according tothe National Retail Federation'sHalloween Consumer Intentions and Actions survey.
Indeed, seven in 10 Americans (68.6%) plan to celebrate Halloween this year, the most in the NRF's 10-year survey history -- up from 63.8% in 2010.
The average consumer will spend $72.31 on decorations, costumes and candy, up from $66.28 last year, which should add up to an estimated $6.86 billion in Halloween sales, according to the survey, which polled 9,374 consumers and was conducted byBIGresearch.
Adding to the robust outlook is that more people will play dress up this year -- 43.9% versus 40.1% in 2010 -- spending about $26.52 per costume.
Consumers will also spend $1 billion on children's costumes compared to $840 million last year. And they're increasingly getting Fido and Fluffy into the act. Pet owners will spend $310 million on costumes for their four-legged family members. In addition... See full article from DailyFinance:http://srph.it/nN573Q
